Poised for a significant expansion, the global custom apparel market is projected to grow by 8.4 per cent CAGR or 2.45 billion from 2025-29, according to a Technavio report.

Representing a CAGR of 8.4 per cent, this growth will be driven by factors such as an increasing prevalence of internet and smartphone usage alongwith rising popularity of the DIY culture and maker movement.

Despite this positive outlook, the market faces challenges like counterfeit products, particularly prevalent in the Asia-Pacific region, especially China. This widespread sale of fake custom apparel undercuts legitimate brands, as these counterfeit items are often sold at significantly lower prices, disrupting the market and harming brand reputation.

Growth in the global custom apparel market is being shaped by technological advancements and evolving consumer preferences. The market adopts popular customization techniques including embroidery, screen printing, sublimation, and heat transfer. Personalized designs, such as graphic t-shirts and custom logos, remain highly sought-after, fueled by innovations in digital printing and direct-to-garment technology.

Another crucial trend gaining momentum is sustainability. Eco-conscious consumers continue to demand custom apparel made from sustainable fabrics like organic cotton and lyocell. Beyond individual consumers, businesses across various sectors, including hospitality, logistics, and fashion, are leveraging customized apparel as a powerful branding tool.

The DIY culture is further influencing market dynamics. The demand for tools and equipment that enable at-home customization, such as sewing machines and screen-printing kits, is on the rise. This trend empowers individuals to create their own personalized apparel, contributing to the overall market growth.