Patagonia believes the environmental crisis has reached a tipping point. And its mission is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions for the environmental crisis. The brand is committed to reducing greenhouse gas emissions, defending clean water and air, and divesting from dirty technologies.
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, and trail running. The approach Patagonia takes toward product design demonstrates a bias for simplicity and utility. The company donates time, services and at least one per cent of its sales to grassroots environmental groups all over the world who are working to reverse the steep decline in the overall environmental health of our planet.
The company co-founded Sustainable Apparel Coalition in 2009 with a vision to join an apparel, footwear and home textile industry that produces no unnecessary environmental harm and has a positive impact on the people and communities associated with its activities. Patagonia aims at reducing the environmental impact of its company and supply chain and supporting regenerative practices in ranching and agriculture and envisioning a new approach to business.
