Owner of the House of Fraser, Sports Direct and Flannels, British retail conglomerate Frasers Group has acquired independent menswear retailer Aphrodite.
Established in 1994, Aphrodite operates a store in Sunderland, UK, and has been selling clothing globally through its website, Aphrodite1994.com since 2007.
The retailer stocks apparel and footwear from brands, including Canada Goose, Comme Des Garcons and Paul Smith. It has been planning to expand its sportswear portfolio. In January 2024 it acquired the assets and IP of CrossFit and fitness performance brand WIT Fitness as part of its wider strategy to become a world-leading sports retailer.
The group has also gradually increased its shareholding of online apparel specialists Boohoo where it is now the largest single shareholder, and Asos.
