Gap has partnered with thredUP to encourage customers to exchange secondhand clothes for shopping credit at Gap, Banana Republic, Athleta, and Janie and Jack stores. thredUP is an online platform that partners retailers to support the circular fashion economy. It is the largest fashion resale platform in the world and upcycled its 100 millionth item in 2019.
Participants redeeming credits at Gap brands will receive an additional 15 per cent payout bonus. thredUP bags or labels will be available to customers at certain Gap, Banana Republic, Athleta and Janie and Jack stores in the United States, beginning in April. Gap, which currently diverts nearly 50 per cent of waste generated from its North American facilities, is working to divert more than 30 million pounds of material annually from landfills.
This is the latest in a long line of partnerships between thredUP and retailers. About 30 JC Penney stores offer a selection of secondhand women’s clothing and handbags. Each thredUP shop at JC Penney is thoughtfully curated and refreshed weekly to offer current fashion to shoppers. The platform has a 40-store pilot program with Macy’s. In October of last year, Madewell and thredUP partnered to sell secondhand jeans in Madewell stores in select markets.
