Selvedge Run was held in Germany, July 4 to 6, 2017. The show was about specialized retailers and lovers of traditional craftsmanship, Japanese denim, indigo, heavy leather accessories, hard boots, work wear-inspired collections and all things heritage.
Beards, boots and selvedge denim dominated the look of exhibitors and visitors. The fair also hawked an in-house barber's products. Overall, the portfolio had a round and homogenous effect. There were known labels like Lee Cooper, Blaumann and Baptist B. There were new international exhibitors such as Nigel Cabourn and the Japanese jewelry label Chaff.
Selvedge Run is a trade show for quality garments, shoes, accessories and lifestyle goods. It is a home for brands with character. The name is taken from the technical term for the narrow, tightly woven, self-finished edges most commonly associated with high-quality denim.
Longevity and transparency rather than a fast fashion approach is what Selvedge Run is looking for: a preference for not outsourcing to low wage countries and a closer geographic and cultural link between design and manufacturing with, wherever possible, a commitment to fair and sustainable production conditions. Brands that have a close connection to a specific region and its cultural and economic heritage are preferred.
