Currently valued at $26.05 billion, the global maternity apparel market is projected to grow at a CAGR of 6.80 per cent to reach $50.51 billion by 2034. As per a report by Future Market Insights (FMI), growth in this market is being driven by a rising demand for comfortable and stylish clothing options by expectant mothers.
The trend is expected to continue with increasing birth rates, sustaining a steady demand for maternity wear. Additionally, new mothers are contributing to this growth as they look for clothing to transition back to their pre-pregnancy body shape and size during the postpartum period.
Growth in the global maternity apparel market is being driven by the outerwear segment that holds a 75.10 per cent share in 2024. Cotton is the leading material type, comprising 41.80 per cent of the market share in 2024.
The market in India is anticipated to grow at a CAGR of 10.10 per cent through 2034, while that in Japan is expected to rise by 9.70 per cent CAGR through 2034. The market in Italy has the potential to increase at a 7.90 per cent CAGR through 2034 while that in Singapore and China is predicted to grow at a CAGR of 7.70 per cent through 2034.
Major companies in the maternity apparel market are heavily investing in research and development to innovate and introduce advanced fabric technologies. Leading players including Motherhood Maternity, Destination Maternity Corporation, Seraphine, H&M (Hennes&Mauritz), ASOS Maternity, and Gap Maternity are expanding their product lines to offer a diverse range of maternity clothing options, catering to different body types, style preferences, and occasions.
In September 2022, Bollywood actress Alia Bhatt launched her maternity wear line emphasising comfort and expanding her influence in fashion. In April 2023, Bumpsuit opened its first pop-up store at The Grove Mall in Los Angeles, offering chic maternity options. Destination Maternityalso unveiled its Spring/Summer collection featuring maternity apparel and essential intimates for mothers at Walmart in May 2023.
