Valued at $480,991.8 million in 2019, the global plus size clothing market is projected to reach $696,712.1 million by 2027, growing at a CAGR of 6.9 per cent from 2021 to 2027, according to a recent report by Allied Market Research titled ‘Plus Size Clothing Market by Type, Gender, Age Group, and Price Point: Global Opportunity Analysis and Industry Forecast, 2021-2027.’
The surge in demand for plus-size clothing is attributed to the increasing obese population, heightened consumer confidence, and a greater number of brands offering plus-size garment ranges. However, challenges such as high pricing for retailers and manufacturing complexities somewhat restrain market growth. Nevertheless, the rise in availability through omnichannel retail and expanding brand presence present lucrative opportunities for market players.
Comprising nearly one-third of the global plus-size clothing market share in 2019, the casual wear segment is poised to maintain its dominance through 2027, reaching an estimated $220,779 million, driven by growing consumer adoption for social occasions. Meanwhile, the sportswear segment is anticipated to witness the fastest CAGR of 6.4 per cent by 2027, fueled by evolving consumer preferences and the popularity of athleisure sportswear.
In terms of gender, the male segment is forecasted to reach $338,032.8 million by 2027, with a CAGR of 6.8 per cent. This is attributed to a significant obese male population and substantial spending on plus-size clothing. Conversely, the female segment is expected to register the fastest CAGR of 7.50 per cent throughout 2027.
Geographically, accounting for over one-third of the global plus-size clothing market, North America is projected to reach $250,816.3 million by 2027, driven by the region's large obese population and high consumer spending. Additionally, the Asia-Pacific region is expected to exhibit the fastest CAGR of 6.50 per cent during 2020 to 2027, fueled by increasing caloric intake among middle and high-income households.
A few key players in the global plus-size clothing market include H&M (Hennes & Mauritz AB), Ralph Lauren Corporation, Adidas AG, Puma SE, Nike, Inc., ASOS plc, Capri Holdings (Michael Kors), WHP Global (Anne Klein), Punto Fa SL (Mango Inc.), and Under Armour, Inc.
