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Google Trend Watch: Denim sustains momentum in 2016

With data on the most searched trends in 2016 in both the US and UK, Google, in its second annual report has focused on which fashion trends grew in popularity and which ones faded out this year. Google reveals out both biker jeans and ripped jeans have been ‘sustained risers’ in 2016 indicating a steady in growth in popularity over the past years.

Compared to seasonal risers like bomber jackets or the rising stars like body suits, Google’s data shows these two trends, specific to denim, experienced the most promising rise in popularity during 2016. In declining trends, Google reports a drop in crotch pants and acid-wash jeans in 2016.

Focusing on the aesthetic trends that drive these items, Google cited ‘Military Chic’ as one of the most searched trends with bomber jackets, biker jeans and ripped jeans falling into this category for both men and women. It also confirmed that embroidered was the most popular additional keyword entered in both the UK and the US.

Denim was a common material consumers searched for in bomber jackets, though it finished below the top five with leather and satin being the most popular material choices. However, denim bomber searches increased this year by 155 per cent in the US and 99 per cent in the UK.

In women’s trends, the report note off-the-shoulder tops are a rising star in both countries polled. Lace proved most popular, but Google shows that denim and chambray are seeing strong growth in both markets, coming in at number two. Similar to off-the-shoulder tops, jean rompers were also trending across both countries with denim as the second most popular material behind lace.

In its recap, Google noted kids’ clothing is beginning to reflect adult clothing in terms of interest. Google also reaffirms that fashion is becoming more androgynous, noticing that garments like bomber jackets and rompers are being paired with gendered terms like men and women.

 
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