H&M has launched product transparency for its garments. Each garment will feature details such as the production country, supplier name, factory name and address as well as the number of factory workers. In addition, customers can find out more about the materials used to make a specific garment.

By being open and transparent about where its products are made H&M hopes to set the bar for the industry and encourage customers to make more sustainable choices. The hope is that such transparency will help create a more sustainable fashion industry. The company is the first global fashion retailer of its size and scale to launch this level of product transparency. The transparency layer will be available in H&M’s 47 online markets starting April 23. Customers can also access this information when shopping in H&M’s physical stores by using the H&M app to scan the price tag on a product to see its details.

H&M is dedicated to transform the fashion industry and make it more sustainable and more transparent. In 2013 it was the first global fashion retailer to publish its supplier list online and starting in 2017 it implemented a transparency layer on a smaller scale with its conscious exclusive collections.