H&M’s fall/winter line is made of sustainable materials like recycled polyester, recycled brass, recycled zinc and a blend of Tencel and Refibra. Inspired by masquerade balls, the collection includes eveningwear such as softly tailored check separates, figure-fitting dresses and oversized hoodies, in an earthy color palette of light neutrals, black, with pops of orange and red.
On the lookout for new innovations, new fabrics and new processes, H&M wants to show sustainable fashion doesn’t have to look boring or beige or like a burlap sack. The vision is to lead the change towards a circular and renewable fashion industry while being a fair and equal company. Using its size and scale, it is working to catalyze systemic changes across its operations, its entire value chain and the wider industry. The aim is to engage customers and provide great fashion and design choices. About 57 per cent of all materials for H&M’s products are recycled or other sustainably sourced materials. Ninety-five per cent of cotton used by H&M is recycled or otherwise sustainably sourced.
Today, fashion and sustainability is no longer a contradiction in terms. Reusing and recycling is an important initiative across fashion. Fashion-forward designs are being made from recycled materials.
