H&M’s Laboratory project and COS have partnered with The Renewal Workshop to make a ‘first of its kind’ collection, consisting of former unsellable clothing that has been mended and brought back to the assortment. The pieces of this collection have been sourced from the COS supply chain or returned by customers and the selected items have been carefully mended and cleaned by The Renewal Workshop making them suitable to sell again.

This new initiative is part of H&M’s overall aim of becoming fully circular and the company said it selected its partner carefully with the cleaning process for the items in this collection, using “state-of-the-art waterless technology, which saves water and leaves no water contaminated.

And there’s a data element to all this too as impact-data collected from a third party, will give it the chance “to see exactly how much water, Co2, and energy we save by rescuing these products and making this collection. This information will also be displayed publicly in the stores where the collection will be sold.