Blending style with performance, H&M Move unveiled its latest collection featuring StormMove technology and expressive silhouettes. Offering everything from functional jackets to performance skirts, the collection is made using lab-tested fabrics and a high proportion of recycled materials.
Focusing on consumers’ comfort, the performance-driven collection is endowned with features like technical detailing, lightweight practicality and fashion-forward aesthetics. Mfon Boman, Outdoor Product Manager, H&M Move says, catering to diverse needs, the affordable hiking collection allows customers to move around as they please with comfort.
The collection showcases H&M Move’s commitment to sustainability and innovation through its lab-tested and performance-proven fabric innovations. Windproof, waterproof, and lightweight StormMove™ technology, ThermoMove warmth, and DryMove’s breathable, sweat-wicking capabilities ensure enhanced comfort and functionality.
Upcoming fashion trends and the brand’s culture of adventure infuse the collection with personality, resulting in standout performance pieces characterised by generous and expressive silhouettes. A few of the notable items in the collection include the StormMove™ rain parka, a water-repellent zip-off skirt, warm bomber jackets crafted from 100 per cent recycled polyamide, and a remarkably lightweight shell competing with premium industry leaders.
The collection’s earthy color palette, including light stone, sandy beige, moss, mauve, and charcoal, is complemented by bold high-tech details like 3D pockets, mesh ventilation systems, and taped seams. Carabiners add practicality for outdoor adventurers of all backgrounds, shapes, sizes, and abilities.
Available for both men and women in sizes ranging from XS to XL, the H&M Move hike collection emphasises accessibility and sustainability. It invites movement and style while ensuring comfort for all. The collection launched in-store and online on March 14, 2024, with prices starting at £21.99.
