The upcoming 37th edition of Milano Unica, the renowned high-end textiles and apparel accessories show, to be held at Fiera Milano Rho from July 11 to July 13, 2023, marks a significant milestone as Milano Unica presents an unprecedented immersive experience through the Metaverse—a specially created 3D space that enables individuals to interact as if physically present, without spatial limitations.
PwC Italia spearheaded the augmented reality project in collaboration with Milano Unica, allowing visitors to explore the Metaverse and experience a captivating journey. Within the Metaverse, the Milano Unica avatar serves as the guiding voice, inviting attendees to the trade show, providing updates on novelties, and offering tips on maximizing the Metaverse experience.
The immersive journey through the Metaverse showcases the creative cues for the Fall/Winter 2024/2025 season through three thematic communities: Night, Family, and Culture. Fabric and accessory collections representing each theme will play a central role in guiding visitors and creating an engaging environment.
By blurring the lines between reality and the Metaverse, Milano Unica aims to amplify its distinctive values and provide an enriched experience for attendees. Join us at Milano Unica and embark on an unforgettable journey in the Metaverse. Let our avatar be your guide through a world of innovation and creativity.
