The inaugural edition of Vietnam International Trade Fair for Apparel, Textiles, and Textile Technologies (VIATT) commenced in Ho Chi Minh City on February 28. 

Co-organised by Messe Frankfurt and the Vietnam Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade, the expo spans 15,000 sq m. It boasts over 500 booths representing more than 400 domestic and international enterprises from 16 countries and territories, including the UK, Germany, the US, and Japan.

A standout feature of the event is Vietnam's national brand pavilion, showcasing the prowess of domestic textile and garment brands. Among the array of products exhibited are apparel, home textiles, technical textiles, non-woven fabrics, and cutting-edge textile processing and printing technologies.

Over the course of three days, the event will organise a 14 symposiums and fashion shows, delving into practical topics such as design trends, market access strategies, and advancements in textile and non-woven fabric technologies.

Detlef Braun, Executive Board Member, Messe Frankfurt, says, the exhibition serves as a platform for textile businesses to forge trade connections, integrate into the global textile production chain, and establish links across the value chain, from raw materials to finished products.

Phan Thi Thang, Deputy Minister of Industry and Trade highlightes the transformative potential of VIATT for local businesses. The exhibition plays a pivotal role in fostering partnerships, enhancing localisation efforts, meeting diverse customer needs, and elevating the value of Vietnamese textile products, she adds.

Global brands participating in the event benefit from technology transfer and management expertise, thus contributing to the development of supply chains in Vietnam. The collaborative nature of the event facilitates knowledge exchange and capacity building within the Vietnamese textile sector, Thang emphasises.