In-depth discussions on the US cotton industry growth are incomplete without a focus on India’s role in global cotton consumption, said Peush Narang, Representative, Cotton Council International (CCI) at its annual Cotton Day seminar in Coimbatore, India.
The Indian textile industry is deeply influenced by the combination of high quality US cotton with innovation, responsible production and technology in the sector, added Will Bettendorf, Director-South Asia, CCI. The combination of US cotton with the ingenuity of the Indian textile mills yields an excellent, sustainable and high-quality product for India's leading export markets, he added further.
Talking about Cotton USA SolutionS®, Bettendorf said, it is one of the innovative programs that differentiates US cotton through data, service and intelligence. Its five business-building offerings demonstrate the role of US cotton plays in boosting a textile mill's productivity, efficiency and profitability.
These state-of-the-art services are complimentary for mills meeting the US cotton purchase requirements, and members of the US Cotton Trust Protocol, a program setting a new standard in sustainable cotton production, Bettendorf added.
According to him, the Trust Protocol’s goals are not just quantifiable and verifiable but also a measurement of the key sustainability metrics in US cotton production.
The Trust Protocol has collaborated with Supima to enhance supply chain traceability and make farm-level, science-based data available, noted Marc Lewkowitz, President & CEO, Supima.
Launching Supima's AQRe™ Project, a new platform to facilitate the real-time, credible and responsible sourcing of textiles made with Supima cotton, Lewkotwiz noted, the US has a distinct role to play in India’s textile sector. CCI has been holding direct meetings with its partners to support the deep ties between the two nations, he informed.
A non-profit trade association, CCI promotes US cotton fiber and manufactured cotton products around the globe with its Cotton USA™ trademark. The organisation is spread across 50 countries with 20 offices around the world.
Working with spinning mills, fabric and garment manufacturers, brands, retailers, textile associations, governments and the USDA, CCI promotes the use of US cotton and aims to make it the most preferred fiber for mills/manufacturers, brands/retailers and consumers.
