Leading global bedding company, Indo Count has launched several new innovations for its customers.
The first innovation of the company includes Platinum Touch sheets that offer an unparalleled level of softness. Inspired by the craftsmanship of luxury Italian shirt makers, this breakthrough technology combines specially treated yarns with advanced finishing techniques to produce a stunning array of colors and irresistibly soft sheets. Available in luxurious sateen, soft twill, and crisp percale, the Platinum Touch line caters to diverse preferences.
Gautam Sareen, President-Marketing, Indo Count Industries, says, the exquisite experience offered by Platinum Touch will delight customers worldwide.
In alignment with its commitment to sustainability, Indo Count introduced the Pure Earth Collection, featuring exclusive agro-based dyes across its entire bedding range. Additionally, it launched the Rekoop range of fade-resistant sheets dyed using an innovative, water-efficient process, ensuring vibrant and durable colors along with 100 per cent plant-based origins.
Another product launched by Indo Count included Fiber Color, a unique sheeting collection derived from cotton textile waste, enhancing the company's circularity efforts. Besides, Indo Count made significant investments digitalisation to streamline business processes and enhance customer service. Furthermore, the company remains committed to green energy, investing in solar power to reduce its carbon footprint.
Another milestone achieved by Indo Count includes its inclusion in the Dow Jones Sustainability Indices (DJSI) of S&P Global, reinforcing its dedication to sustainability.
