As part of its initiative to promote the sale of Indian textiles in the world, the Union Ministry of Textiles has drawn up a comprehensive and integrated Annual Marketing plan in association with 11 sector Export Promotion Councils (EPCs).
While synergizing various ongoing market initiatives, the marketing plan has adopted a specific approach for traditional, emerging and other important markets, observed Union Minister for Textiles Smriti Irani.
A standard plan for international pre-fair and post-fair activities has also been developed for implemented by Export Promotion Councils. A key feature of the plan is to create a common umbrella brand for Indian Textiles which would be done by showcasing fibre to fashion products in an Indian pavilion, organizing road shows in tandem with the main event and organizing India Eve (B2B meetings) after business hours of event.
A senior official of the ministry would head the delegation to ensure successful implementation of the plan. An international media agency would be engaged to ensure industry participation during road shows. It would also be responsible for running proper media campaign before the event and also ensure wide media coverage.
It is also gathered that about 800 to 100 Indian exhibitors, 2500 international buyers and 1,000 Indian high volume retail buyers are expected to attend Textiles India, (the popular annual mega event) scheduled to be held in Delhi from October 6 to 8.
Participants are being invited from countries such as USA, U.K., Germany, France, Japan, Canada, Spain, UAE, China, Bangladesh, Turkey, Taiwan, etc.
The event covers the entire value chain from fibre to fashion. A highlight of the event is a Technical Conference titled “Advantage India: Sourcing Destination for The World”, which will have national and international experts on India’s role in global textile sourcing, key issues and way forward to achieve high growth.
