Invista and Lenzing are working on developing a denim fabric for women that will provide cool dry comfort and softness. The two fiber companies began working together in 2013 when they announced the results of a study on the benefits of combining Lenzing’s Tencel fiber with Invista’s dual FX technology.  Now they are extending that collaboration to new fiber blends. The companies are aiming to leverage their strengths in performance, fashion, and sustainability.

Today’s women expect more from their denim and these fabrics can deliver on the benefits women are seeking. Studies by Invista have shown that women are looking for more performance attributes in their clothing as well as aesthetic features such as soft hand. Invista’s Coolmax fabrics blended with Lenzing’s Tencel meets both of these needs as well as provides consumers with a sustainable option.

Coolmax is made from 97 per cent recycled polyester. Tencel is made from wood pulp, a renewable raw material, which is then processed through a closed loop system to create an ecologically responsible fiber. Invista is a part of the ongoing Kingpins show in Amsterdam being held on October 29 and 30.  In addition to showcasing its global collection, the company is debuting its new brand imagery to the European denim market and previewing several new fabric innovations.

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