In early 2016, Invista will launch a new campaign for Coolmax and Thermolite brands, two leading fibres used within the company’s apparel and non-apparel segments. The ‘Embrace the Elements’ campaign reflects the new brand positioning forboth the brands and includes a contemporary look and feel with new logos, hangtags, websites, and simplified brand architecture.
With the brand campaign, the company is also introducing a new logo for both the brands. Based on extensive consumer research, the new logos reveal a more contemporary look for the brands while also symbolizing the product benefits with appropriate colour tones – blue for cool and dry with Coolmax brand and red for lightweight warmth with Thermolite brand.
In addition, the branding architecture has been streamlined with four sub-brands - Coolmax brand, Coolmax Pro brand, Thermolite brand, and Thermolite Pro brand. The addition of the PRO designation represents Invista’s advanced innovation in moisture management and warming technology.
To further complement the new brand campaign, Invista will launch the all-new Thermolite Infrared Technology under the Thermolite PRO brand in the first half of 2016. Activated by solar technology, fabrics have been engineered to warm up through exposure to the sunlight.
www.invista.com
