Iconic fashion brand steeped in over a century of history, Jaeger has now being launched in the M&S store on Argyle Street. The latest addition offers a wide range of stunning styles crafted from the most exquisite fabrics for shoppers seeking the perfect summer ensemble.
Since its inception in 1884, Jaeger has been celebrated for its pioneering use of natural fibers like angora, alpaca, and cashmere. Offering an alternative to the opulent brands lining London's illustrious Savile Row, Jaeger became synonymous with sophistication and affordability. From timeless wool suits to elegant camel coats, the brand has adorned luminaries such as Audrey Hepburn and Marilyn Monroe, cementing its status as a fashion icon.
In a strategic move, M&S acquired the Jaeger fashion brand in 2021 following its unfortunate administration. Now, with its revival at the Argyle Street store, Jaeger joins the ranks of M&S's illustrious portfolio, promising shoppers a fusion of heritage and contemporary style.
