British Fashion Council (BFC) has entered a partnership with JD Fashion, China’s largest retailer. With China being the world’s second largest consumer and luxury market, and an increased interest from Chinese consumers for British designers, the partnership will allow BFC to help talent engage with Chinese market. It will be effective from January 2018.

JD Fashion will help designers that are part of BFC to enter an often difficult to navigate Chinese market and build their brands and form a deep, long-term relationship with the British fashion community. Britain’s design talent can thus increase its footprint in China.

Known for its focus on providing a premium luxury shopping experience for its upwardly mobile customers, JD Fashion has made a significant push in the sector over the last year, bringing in dozens of world-class brands and rapidly growing its share of the Chinese luxury market.

JD is known for protecting its brands against counterfeits, something very important as BFC needs to make sure that the creativity and excellence of its designers is protected. Earlier this year, JD created the world’s first luxury white glove service through which online luxury fashion purchases are hand-delivered in electric vehicles by couriers clad in distinctive suits.