Lectra’s Fashion On Demand is fashion’s first end-to-end personalization solution. This is a breakthrough solution enables fashion companies to personalize at ready-to-wear production speed. It automates the entire personalization process from product development to the final cutting stages.
Fashion On Demand is available in the form of two packages, one dedicated to made to measure, and the other to customization. This turnkey solution automates on-demand production right from order reception to production development stages and the cutting room. Companies can define the product customization criteria and range for each item depending on the package (such as altering product characteristics for customization and pattern adjustments for made to measure) and launch production processes right from the get-go, without interfering with their standard workflows.
The digital revolution has prompted consumers to demand personalized products and experiences. This is an advantageous business model for fashion companies as it allows them to accurately match supply with demand and solve a host of problems that regular business models usually face. By simply knowing ahead of time what and how much their consumers want, companies can produce in precise quantities and avoid overstocking and markdowns. In addition, as consumers pay upfront for their orders it improves cash flow for businesses. Fashion companies can use personalization as a way to outshine their competitors and earn consumer loyalty, by offering one-of-a-kind products that make their customers feel exclusive.
