Denim brand Lee is introducing a new signature denim collection that is made without using water as part of the dyeing process. The pieces are fabricated using a foam dye applicator, which removes the need to use water, as well as cutting the chemicals required by 89 per cent.
The US label is championing sustainability over several areas. Lee will prioritize the health, safety and well-being of its workers, as well as encouraging them to volunteer at organizations and for causes that will make a positive impact on the world. The brand will pursue sustainable solutions in the development and production of its products, highlighting cleaner energy, waste reduction and water conservation specifically. Finally, the brand will explore innovative design solutions combining technology-enabled eco-conscious design and manufacturing.
Lee’s new sustainability platform is the roadmap that will guide its actions and help drive meaningful progress toward more positive environmental and social impacts. Lee has relaunched the first ever denim it made for women in the 40s and 50s. While the vintage sizing has been updated to reflect modern sizes, the thread choices, hardware and manufacturing processes are the same as they were back then. These pieces represent a time when Lee took what was made for men and created jeans made specifically for the female body.
