For its 25th anniversary, Turkish denim brand Mavi has joined forces with Italian fashion designer Adriano Goldschmied to create a denim collection titled ‘Indigo Move’ that would focus on comfort and an active lifestyle. The collection will launch in September this year and will include 24 women’s styles and 12 men’s styles in all shades of indigo.
The collection is made up of two fabrics: Move Denim, a knit-based fabrication with the appearance of indigo natural brush denim shadings but the performance of activewear; and Bi-stretch, a multi-directional stretch fabric that offers shape retention and elongation. The core piece for the women’s collection is a classic mid-rise super skinny jean. Other pieces include leggings, super high-rise skinnies, gauchos and mermaid flares. On the other hand, the men’s collection is centered around a slim leg fit and also offers joggers, track jackets, blazers and hooded pull-ups.
Goldschmied said, he was inspired by the word Mavi that meant blue in Turkish and the passion for the blue has been a fundamental pillar of the brand from the first time he teamed up with Mavi around 25 years ago. It is since then that the amazing Mavi team, powered by this passion, has created one of the leading global brands in the denim industry today.
The Indigo Move collection will sell between $98-$148 a piece and will be available online and in Mavi Brooklyn retail locations and with other international retailers.
