McKinsey has joined Global Fashion Agenda (GFA) as a strategic knowledge partner. Together, they will work to tackle the biggest challenges facing fashion. GFA and McKinsey will embark on a joint redesigning growth venture. The overall aim of the collaboration is to look beyond existing solutions, to seek inspiration from experts, academia, and other industries to identify the systemic changes needed for the industry to become leaders in sustainability. It seeks to challenge the traditional concept of growth and prosperity, by collaborating to identify solutions for the industry to meet the demands of the future within planetary boundaries. GFA and McKinsey will provide new assessments and reports for the industry to track and follow progress on sustainable development. The alliance is setting ambitious goals to accelerate the pace on sustainability and to push for real industry transformation.

GFA is the leadership forum for industry collaboration on fashion sustainability. Sustainability and corporate responsibility have risen to the top of every industry executive’s agenda. Still, the industry has a long way to go before achieving transformative change. Companies are not implementing sustainable solutions fast enough to counterbalance the negative environmental and social impacts of their rapid growth.