CanopyStyle, the global campaign with the fashion industry to protect endangered forests has gained new influential champions in Topshop and their parent company Arcadia, C&A China and Lindex.
“With 55 brands representing $85 billion in annual sales now joining together to protect forests there is a clear market signal to fabric producers: eliminate sourcing from endangered forests,” said Nicole Rycroft, Founder and Executive Director of Canopy, adding, “What’s exciting is how this momentum is already translating back through the supply chain to alleviate stress on critical forest hotspots like Indonesia’s rainforests and Canada’s Boreal.
” Since the public launch of the CanopyStyle campaign two years ago, brands are working to ensure future supply doesn’t harm critical forests or contribute to deforestation while encouraging solutions such as manufacturing fabrics from recycled clothing instead. In their commitment, Arcadia Group declared their support for a future that does not use ancient and endangered forest for fabrics such as rayon and viscose.
In June of 2015, Canopy, H&M, Inditex/Zara, Stella McCartney, Eileen Fisher and Marks & Spencer hosted a summit of global brands and the world’s largest viscose producers in China. “C&A is excited to join such an important effort and one that aligns with our global sustainability strategy. We are starting with our operations in China, as it is a key retail market for us,” said Jeff Hogue, Chief Sustainability Officer C&A Global.
Lindex too has formed a strong policy to allow their customers to mix and match styles and functionality that don’t cost the earth. “Lindex has a strong handle on our supply chain, we see Canopy as a well-positioned partner to help us build a clear picture of who our viscose suppliers should and shouldn’t be moving forward”, said Anna-Karin Dahlberg, Production Support Manager at Lindex.
www.canopyplanet.org
