The EPCH India Pavilion at the NEC in Birmingham, UK, launched on September 4, 2023. The event showcased Indian culture and handicrafts, and ran from September 3 to 6. R. K. Verma, EPCH Executive Director, noted the involvement of regional member exporters, while Dr. Shashank Vikram, Consul General, praised EPCH's global promotion of Indian handicrafts.
Dileep Baid, EPCH Chairman, highlighted the Pavilion's diversity.
The UK market potential was emphasized, offering sourcing opportunities from India. EPCH is a handicraft export promoter that achieved Rs. 30,019.24 Crores ($3,728.47 Million) in exports during 2022-23.