For an unique presentation, Who’s Next and Premiere Classe are gearing up for their next edition that takes place at the Parisian Porte de Versailles, Paris from September 2 till September 5. Both the trade fairs have welcomed two designers of accessories and seven ready-to-wear designers to showcase their collections by the Maison Méditerranéenne des Métiers de la Mode (MMMM).
Continuing the efforts of last season to help professionals decode the new seasonal trends, Who’s Next has partnered with the Martine Leherpeur Conseil office for the spring/summer’17 trends forum. The living space installed at the show premises will talk about fashion blurring the lines between religious, cultural, musical and urban codes, while also highlighting the increasing merge of masculine and feminine codes for the sake of an ambiguous style for both genders.
Designers who have been selected to participate at the (Re)create project will showcase their final collections made out of reworked recycled garments at the show, too. The initiative aims to raise awareness for the benefits of the up cycling design method, in tune with the eco-conscious movement that is gaining foothold in fashion.
The third edition of The Future of Fashion Program –organized in co-operation with Not Just A Label will start with 30 selected emerging designers showcasing their collections during this edition. The new talents will be judged on their creativity and business capacity to market in the fashion industry, following a selection process which will take the most deserving designers through to two more seasons with three final winners who would be presented in September 2017.
While Who’s Next will continue its distribution in five areas of creation: Fame (200 brands); Private (200 brands); Urban (65 brands); Trendy (65 brands) and Studio (170 brands), Premiere Classe will host 900 brands from the jewelry, footwear and leather goods’ segments.
