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Pitti Uomo 94 to feature events by big names

Pitti Immagine Uomo, the premier international trade fair dedicated to menswear and contemporary lifestyles will be held in Florence from June 12-15, 2018.

The trade show will combine events organised by big names from the luxury industry, such as the Robert Cavalli show slated for June 13 in a monastery, and the Craig Green show that will take place on June 14, while Fumito Ganryu show is planned for June 13.

The fair has also long been a supporter of Scandinavian and Georgian talent.

Throughout its history, Pitti Uomo has consistently juxtaposed small but sought-after labels with mainstream brands, as can be seen with the debut appearance of H&M-owned Cos, which will launch a capsule collection of perennial items named "Soma" in Florence this June.

This edition boasts 1,240 brands, 561 of which hail from abroad (45%), and is a curated geography of spaces focusing on venues that emphasise research in today’s menswear and that are heavily geared towards the future of fashion.

 

 
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