The renowned Pitti Uomo event commenced in Florence, drawing a multitude of visitors who were reassured by the sector's robust economic performance. The opening ceremony highlighted Italy's pride in its fashion industry and the global admiration for events like Pitti Uomo 104, held in the artistic city of Florence.
Contribution of fashion sector to Italy's reputation as a hub for beautiful and well-crafted fashion was recognises. Export figures for 2022 exceeded €80 billion, indicating a positive trend expected to continue in 2023.
Menswear, showcased prominently at Pitti Uomo, experienced significant growth in international trade, with exports totaling €5.7 billion in 2022, a 22% increase from the previous year. The sector continued its positive trajectory in 2023, witnessing a 21.5% surge in the first two months alone. This success is attributed to the sector's ability to innovate rapidly, surpassing competitors.
ICE collaborated with Pitti to bolster international buyers and journalists, focusing on emerging markets such as China, Africa, Vietnam, and Indonesia.
Piquadro Group received a prestigious award during the opening ceremony for his company's remarkable achievements, including the expansion of the Group's boundaries through strategic acquisitions and a commitment to environmental sustainability and philanthropy.
