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PRGMEA chief calls for sector-wise aggressive marketing plan

The Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) chairman Ijaz A Khokhar has stressed on the need to formulate a new sector-wise aggressive marketing plan to enhance exports and get maximum benefit from its GSP Plus status as the country is facing constant decline in export. Addressing the AGM, Khokhar vowed to take the Association to new heights.

Khokhar, who is a leading exporter of martial arts uniforms in Pakistan, said that PRGMEA has decided to devise a long-term aggressive strategy to get benefits of the GSP Plus status. He deplored that it seemed that Pakistan's textile industry has failed to get even minimum benefits of the GSP Plus status merely because of the government's lack of interest in this regard. He said that trade and industry dynamics was being changed globally and, as such, there is a need to educate our labour force as per requirement of the industry for producing quality goods. Later, Khokhar said that PRGMEA in collaboration with the textile secretary will work for the improvement of the industry as presently the industry is competing global market without any roadmap and support.
 

 
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