A PRGMEA workshop and seminar on sustainable fashion was held in Pakistan, recently. The aim of the workshop was to create awareness about sustainable and ethical fashion among apparel designers and manufacturers and the wider fashion ecosystem in Pakistan. It was a step by PRGMEA to explain and promote the importance of a sustainable apparel industry.

PRGMEA’s work in this area goes further because the seminar and workshop also acted as a prepping session for designers wishing to participate in the PRGMEA-IAF Global Fashion Awards. This competition is aimed at educating young fashion designers about sustainable design techniques. The competition will challenge young designers from Pakistan to put their creative powers to the test by proving their ability to transform textile waste into wearable, appealing and commercially viable products.

PRGMEA is IAF’s Pakistan member and co-host of the 35th IAF World Fashion Convention. Through this workshop and the PRGMEA-IAF Global Fashion Awards, the Pakistan apparel industry demonstrates its industry’s commitment to investments in sustainability and education as major drivers of industry growth. IAF firmly believes that sustainability is- and will be in the foreseeable future- one of the crucial elements to keep the industry strong and appealing. The IAF also strongly believes in the power of education.