Clothing retailer Primark has launched its first-ever adaptive lingerie line, showing a commitment to enhancing fashion accessibility and affordability. The collection, which was co-designed with technical specialists, features small adaptations like easy closures, discrete magnetic clasps, and Velcro to make it more practical and comfortable for people with disabilities.

The four-piece collection includes a seam-free bra, a lace bralette, black briefs, and period pants. It was developed in response to research revealing that three in five 

disabled people in the UK struggle to find comfortable clothing.

Charlie Magadah-Williams, Head-Diversity and Inclusion, Primark, this range is an effort on the brand’s part to support disabled customers and colleagues and understand what more can be done to make Primark a more accessible place to work and shop.

Further, the retailer also plans to improve its in-store experience for disabled customers and colleagues by conducting surveys and collaborating with accessibility experts to create a more inclusive environment.

Primark's adaptive lingerie is currently available in 64 UK stores.