Puma’s currency-adjusted revenue for 2017 will rise by 12 per cent to 14 per cent. The German sporting goods maker unexpectedly reported a jump in quarterly sales and profits. Puma, which had already raised forecasts in April, is into the fourth year of a turnaround, balancing sportswear and street styles with the help of endorsements from celebrities including sprinter Usain Bolt and singer Rihanna.
Shares surged as much as 7.1 per cent, extending their gain this year to 44 per cent. Second-quarter sales rose 17 per cent, representing growth of 16 per cent at constant exchange rates. Operating profit jumped to euro 43.4 million from euro 11.9 million a year earlier.
German sports brand Puma, founded in 1948, designs, develops and markets footwear, apparel and accessories. Puma offers performance and lifestyle products in team sports, running and training, golf and motorsport. It also has a dedicated line of golf equipment, apparel, footwear and accessories.
Today, Puma is one of the world’s leading sneaker companies, with models ranging from innovative shoes such as the lightweight Faas running shoe to the heritage of the classic Clyde & Suede models. Its sport performance and lifestyle labels include categories such as football, running, motorsports, golf and sailing.
