The eagerly anticipated Pure London x JATC, the London Festival of Fashion, is set to make a grand return from the 11th to the 13th of February 2024 at the iconic Olympia London. The event will showcase a stellar lineup of internationally acclaimed brands, marking their return to the fashion extravaganza. Retailer favorites like Sugarhill Brighton, Henriette Steffensen, The Fika Edit, and more are making a comeback, signaling a robust resurgence in the UK fashion market.
Gloria Sandrucci, Pure London Event Director, expressed excitement about the growing strength of the UK fashion market and the confidence exhibited by returning brands. The first combined Pure London x JATC show promises a dynamic synergy, boasting a multitude of brands and attracting a diverse array of buyers.
Among the highlights, Sugarhill Brighton will showcase a vibrant collection embodying the brand's playful spirit, while Henriette Steffensen brings a timeless and versatile palette. Ethical and sustainable choices abound, with brands like Cara & The Sky, KOMODO, and BIBICO offering conscious fashion alternatives.
Scandinavian collections will also grace the event, with Costamani, Numph, and Noella bringing their unique prints and contemporary designs to captivate the discerning UK Fashion Market. Pure London x JATC, featuring over 300 curated brands, is poised to be a beacon of style and innovation from the 11th to the 13th of February 2024 at Olympia London.
