Renowned for its leadership in live video commerce ("vCommerce"), QVC® has introduced the brand's inaugural wheelchair-fit design jean in collaboration with NYDJ. Marking NYDJ's foray into adaptive designs, this venture expands QVC's diverse range of accessible and adaptive products. Named the ‘NYDJ Marilyn Straight Adapt-Denim™ jean wheelchair-fit, the innovative jean debuted on-air and on QVC.com on March 16.
Crafted by the same experts renowned for creating the best-fitting women's jeans, the NYDJ Marilyn Straight Adapt-Denim™ jean wheelchair-fit offers a stylish denim option tailored for millions of wheelchair users. The design incorporates adjusted fit points, such as a higher back rise and lower front rise, flat seams, faux front pockets, and woven tags. Notable features include an inner elastic adjustment for waist fit, an elastic back waist for added comfort, a functional fly with snap closure, and a pocket-free seat. Utilizing the brand's softest Sure Stretch® fabric with lift tuck® technology, this denim ensures both style and functionality.
Rachel Ungaro, GMM and VP - Fashion Merchandise, QVC, highlights, the company is committed to inclusive fashion and offers styles that resonate with a broader audience, fostering a comfortable and confident environment for all customers.
Mark Peters, Director of Consumer Experience & Retail Store Operations for NYDJ, adds, the company collaborated with the disability community throughout the design and construction process. Peters emphasises NYDJ's mission to provide timeless and on-trend fashion that empowers women to feel comfortable and confident.
