Shanghai Fashion Week plans to collaborate with the giant Alibaba Tmall to broadcast the autumn-winter 2020 fashion shows, which have been canceled due to the coronavirus epidemic.
The online fashion week is set to take place between March 24 and 30, since the application for the online show has just begun. The alliance is, in fact, an alternative to confront the current crisis.
The online platform will broadcast the fashion show live and customers will have the opportunity to buy the collection instantly. It will also enable brands to generate more sales, and save many of them from bankruptcy.
Although this measure has been taken as a result of the health crisis in China, it may not only be sporadic. If the outcome of this initiative is good, Shanghai Fashion Week will not rule the option to incorporate this online version to its calendar as confirmed by WWD.
