Shein, the world's largest online fashion retailer, has acquired Missguided, a British fast-fashion brand, from Frasers Group. The deal marks Shein's first acquisition of a major Western brand and its latest move to expand its global reach.

Missguided is a popular brand among young women, known for its edgy and affordable clothing. Shein plans to integrate Missguided's product offerings into its platform, giving customers access to a wider variety of fashion choices.

The acquisition is part of Shein's broader strategy to become a one-stop shop for all things fashion and lifestyle. The company has been rapidly expanding its product offerings in recent years, adding everything from home goods to beauty products to its platform.

Shein is expected to leverage its expertise in e-commerce and supply chain management to help Missguided grow its business. The company also has a strong track record of marketing to Gen Z and Millennial shoppers, which is Missguided's target demographic.

The acquisition is a win-win for both companies. Shein gains access to a new customer base and a popular brand, while Missguided benefits from Shein's resources and expertise. The deal is also a sign of Shein's growing ambitions as it seeks to become a global fashion powerhouse.