US-based children’s apparel retailer, the Children’s Place is teaming up with fast-growing Chinese-founded shopping app, Shein to sell the brand’s clothing on its platform. Currently, The Children’s Place storefront is accessible to US Shein customers with the brand planning a global rollout in phases.
This collaboration represents a notable shift for Shein, which typically focuses on its own brand’s affordable fashion and accessories from a worldwide vendor network. The new partnership with The Children’s Place also follows recent changes in US customs regulations; an executive order from President Biden has removed the tax exemption on imports worth less than $800 from China—a move that impacts many Shein shipments to the U.S.
Emphasing the value of this new partnership, Claudia Lima-Guinehut, Brand President, says, it is essential for the brand, providing exceptional value and trendy children’s apparel, to expand its omnichannel strategy. It’s partnership with Sheinenables it to offers customers convenience, value, and satisfaction.
The Children’s Place has faced financial challenges in recent years. In May 2024, Jane Elfers, CEO, who led the company since 2010, stepped down in a ‘mutual agreement.’ Earlier, in April 2024, the company secured a second loan from its majority shareholder, Mithaq Capital SPC, totaling $90 million. This follows $78.6 million in unsecured, interest-free funding received from Mithaq in February, bringing the total support to $168.6 million this year.
Expressing her enthusiasm over the collaboration, Jessica Liu, Vice President, Global Brand Operations, Shein, states, this partnership underscores the retailer’s commitment to offer a diverse selection of affordable, high-quality options. The e-commerce operator looks forward to integrating more renowned brands like The Children’s Place into the its shopping experience.
The Children’s Place operates as an omni-channel retailer, with two digital storefronts, over 500 stores across North America, wholesale distribution, and a global reach through franchise partners in 15 countries.
