A new mini-documentary by sustainability ambassador Livia Firth, Founder and Creative Director of Eco-Age, highlights a selection of Australian wool growing properties, examining the ecological credentials of Merino wool.
The film tackles the issue of the growing use of synthetic fibres in fashion and the impact of that choice. Washing clothes made from synthetic fibres, causes tiny plastic fibres to shed, travel through wastewater treatment plants into public waterways.
It is projected that by 2050 an enormous 22 million tonnes of microfibres will end up as marine pollution.
Available in four languages, featured at premier events and on global news platforms such as Vogue USA, and highlighted on panel discussions in New York, London and Milan, Fashion-Scapes: Forever Tasmania explores woolgrowers' role in a landscape famed for both its biological and aesthetic importance.
