Senthil Kumar has been re-elected chairman of the Southern India Mills' Association (SIMA) the apex body of textile mills. Kumar has over 40 years of experience in the textile field. He has been actively serving the industry with his participation in various national and state level textile forums. He was the chairman of the Powerloom Development and Export Promotion Council from December 2002 to January 2005. He is the promoter, chairman and managing director of Palladam Hi-tech Weaving Park.

Kumar is also the director, Confederation of Indian Textile Industry, New Delhi, director, Apparel, Made Ups and Home Furnishing Sector Skill Council, Haryana, director, Textiles Sector Skill Council, New Delhi, and managing director, BKS Textiles.

SIMA was set up in 1933. SIMA is the single largest employers’ organisation representing the organised textile industry in the world and the only employers’ organisation of the textile industry having in-house expertise to advise right from designing the textile project to marketing. Equipped with a strong data base, it advises members on all functional areas of the textile industry. SIMA has made unique contributions in the areas of industrial relations, human resource development, industrial engineering etc. It plays a lead role in all textile policy making bodies in South India including Planning Commission work group relating to textiles.