The Joint Apparel Association Forum (JAAF) has welcomed the Government of Sri Lanka’s proactive engagement with the Office of the United States Trade Representative (USTR) in Washington D C. JAAF expressed appreciation to President Anura Kumara Dissanayake and the Sri Lankan delegation for prioritizing discussions aimed at strengthening equitable and mutually beneficial trade relations.

The United States remains a vital trading partner for Sri Lanka’s apparel sector, which directly employs 350,000 people and supports another 700,000 livelihoods. JAAF commended the Government’s commitment to addressing key trade barriers and safeguarding market access and competitiveness for Sri Lankan exports.

The association emphasized the importance of achieving tariff parity with other apparel-producing nations, ensuring a level playing field for Sri Lankan exporters. It urged both governments to consider the long-term sustainability of Sri Lanka’s apparel industry, a critical pillar of the national economy and a global leader in ethical manufacturing.

As discussions move towards a potential bilateral trade agreement, JAAF highlighted the industry’s adherence to full traceability, transparency, and sustainability standards, and called for special concessionary tariffs in recognition of these practices. JAAF expressed full support for continued dialogue, aiming for a future-focused agreement that enhances trade, attracts investment, and drives shared prosperity.