The Parisian fashion scene buzzed with excitement from September 2 to 4 as it played host to Who's Next, drawing crowds to the Porte de Versailles. This year's theme, "Back to School," welcomed over 1,300 exhibitors in clothing, shoes, accessories, and jewelry.
However, stealing the limelight was the debut of twenty esteemed Chinese design labels, gathered under the umbrella of CHIC, the China International Fashion Fair. CHIC, representing a pivotal bridge between East and West, showcased these top Chinese brands and designers at one of Europe's premier fashion events. Chen Dapeng, President of the China National Garment Association, emphasized the importance of this cultural exchange. Spanning 900 square meters, the FASHION CHINA Pavilion wowed visitors with an exquisite array of Chinese women's, men's, and sports fashion, along with hats.
Notable brands included Ellassay, JOEONE, KB Hong by K-BOXING, and RAXXY, among others. Sylvie Pourrat, Director at WSN, emphasized the significance of this selection, aiming to unveil the depth and expertise of Chinese fashion beyond its 'fast fashion' stereotype. This successful Parisian debut signifies a promising future for these emerging Chinese brands with global ambitions.
China's fashion elites, including Jinding Award winners Luo Zheng and Hong Boming, showcased their talents. They have already left their mark on international stages, with Luo Zheng being the first Chinese womenswear designer at New York Fashion Week and KB Hong organizing Milan Fashion Week shows since 2020.
The CHIC Pavilion's resounding success at Who's Next Paris heralds an exciting chapter in the internationalization of Chinese top fashion. Brands like KeyOne, JNBY, and May D. Wang are already making waves globally through online platforms, and the FASHION CHINA Pavilion is poised to expand CHIC's strategic offerings for Chinese fashion brands worldwide.
Schedule: CHIC Spring 2024, scheduled for March 6-8, at the National Exhibition and Convention Center in Shanghai
