Swim Week Colombo 2018, taking place from June 27 to July 2 with runway shows on June 30 and July 1, will showcase the latest swimwear collections of eleven progressive Sri Lankan designers and three international designers. Swim Week Colombo is the foremost platform for swimwear designers in Sri Lanka as well as the region and brings together some of the leading minds in the fine art of swimwear the world over.
Sri Lanka is renowned globally for its world-class swimwear manufacturing capabilities, which has engineered and produced swimwear for some of the world’s finest swimwear brands. This will lends itself the potential to become a global swimwear hub.
Ajai V. Singh founder of Swim Week Colombo speaking at the launch stated that Swim Week Colombo is a strategic fashion development project which aims to showcase Sri Lanka as an expert is swimwear, resort and active wear. This year we are adopting a positioning which is close to our heart and creates an ecosystem based on Green Consciousness.
Swim Week Colombo is strongly attempting to take the position of the world's first eco-ethical fashion week, and branding has been developed as Swim Week Colombo, Green Conscious and Earth Sensitive. In order to qualify this, three pillars of impact have been detailed; impact on garment, impact on supply chain and impact on the environment. This season, each participating designer needs to implement any one or more of the above impacts to participate. So every collection is in some way contributing to being Green Conscious and Earth Sensitive.
