Swim Week Colombo concluded its 3rd edition which heralded Green Conscious and Earth Sensitivity. This set the pace for future direction of the fashion industry in Sri Lanka and in the region. The fashion industry platform focused on swimwear, resort wear and active wear. All participants had a green impact story and they were offered eco-sensitive manufacturing through their partners Linea Aqua.
Trendswim — an expert forum where thought leaders discussed topics of importance which impacted the global fashion industry — provided three meaningful sessions covering ‘global trends’, ‘good and sustainable fashion’ and a ‘textile forum’. Art Connect celebrated the collaboration between art and fashion where six important artists expressed their interpretation of Green Conscious and Earth Sensitivity under the theme of the exhibition ‘Revive’.
Fashion Films has become an important part of the fashion week where six young directors worked with designers to bring to life their ideation through one-minute films shot on smart phones. New trends in swimwear was shown by top internationals brands such as Heidi Klein and HAH (Hot-As-Hell), along with 11 Sri Lankan brands which included Buddhi, Meraki, Peronie, Maus, Conscience, Arugam Bay, Rachel Raj and Koca. There were also Indian brands such as Aviva and Ajay Kumar. Olu tropical water was the title partner; Linea Aqua was the main partner; American Express Nations Trust Bank was the official fashion card.
