In a pioneering collaboration, Tencel, the pioneering textile brand by Lenzing, partnered with Intimasia for its 6th edition, signaling a transformative leap forward for India's intimate wear sector. The fusion of these industry leaders sparked a wave of innovation, showcased at the Tencel x Intimasia event held in Mumbai from January 22 to 24, 2024, solidifying its status as South Asia's premier B2B fashion expo for intimate wear.
Spanning 120,000 sq ft, the event featured over 250 exhibitors and 300+ brands, attracting more than 20,000 retailers, distributors, and 500 delegates. Tencel intimasia served as a nexus for industry players, offering a platform for product demonstrations, collection unveilings, and networking opportunities.
The surge in demand for Tencel lyocell, modal fibers, and Lenzing Ecovero viscose fibers within the Indian market was palpable, evidenced by the diverse collections on display and the keen interest from manufacturers and retailers. Renowned for their eco-friendly credentials, derived from sustainable wood sources with significantly reduced carbon emissions and water consumption, these fibers meet stringent environmental standards.
Endorsed by leading brands and designers, Tencel's cellulosic fibers have redefined intimate wear, boasting superior moisture absorption, breathability, and lasting softness, ensuring optimal comfort and hygiene.
The inaugural Lingerie Fashion Week, a highlight of the event, showcased a spectrum of intimate, loungewear, and sportswear products. Collaborations with Direct-to-Consumer and mainstream brands like Bummer, XYXX, and Red Rose unveiled cutting-edge innovations, reaffirming Tencel's influence on contemporary fashion trends in India.
Avinash Mane, Senior Commercial Director of Textile Business at Lenzing AMEA & NEA, emphasized the brand's commitment to enhancing the Indian intimate apparel market through premium quality and consumer-centric solutions.
Running concurrently, Source NXT provided a vital sourcing platform for global manufacturers, suppliers, and buyers in the hosiery and knitwear sector. Lenzing's spotlight on Tencel and Lenzing Ecovero fibers facilitated a global dialogue on manufacturing trends and innovations, further cementing its position as an industry leader.
