Texbrasil, the Brazilian Textile and Fashion Industry Internationalization Program, is set to kick off its 2024 agenda with a strong presence at Première Vision New York on January 17 and 18.
In collaboration with the Brazilian Textile and Apparel Industry Association (Abit) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Texbrasil supports brands such as Oficina Caramelo, Savyon, and Stampa Studio.
These brands will showcase collections infused with Brazilian culture, innovation, and sustainability, aligning with the upcoming spring-summer 2024 fashion trends.
Lilian Kaddissi, Executive Superintendent of Projects at Abit, emphasized the significance of Texbrasil's support at events like Première Vision, providing a vital platform for Brazilian brands to enhance their global market presence.
Première Vision New York, held biannually, is a pivotal global event for the textile industry, focusing on fabrics, yarns, fibers, textile design, and accessories. The upcoming edition in January 2024 will spotlight societal challenges, including environmental, social, scientific, and technological aspects.
The organizers aim to encourage a renewal of habits, operational models, and creative and industrial processes, reinforcing the fair's reputation as a trendsetter in the textile segment.
