Online resale platform ThredUp has appointed Noam Paransky to its board of directors. Paransky brings over 25 years of experience in digital retail innovation and omnichannel strategy, which will be invaluable as ThredUp transitions from a traditional resale marketplace to an AI-powered one, according to a press release.

Paransky currently serves as the Chief Omni and Innovation officer, Tapestry, where he oversees the company's digital innovation agenda and ensures an innovative omnichannel experience across all customer digital touchpoints. Before joining Tapestry, he served as the Senior Vice President of digital at Gap, Inc, leading digital sales and engagement channels for all Gap, Inc. brands. Prior to that, he spent nearly two decades as a retail, digital, and marketing expert, collaborating with various retail and fashion brands.

James Reinhart, Co-founder and CEO, ThredUp, emphasises, Noam’s extensive experience in omnichannel strategy and innovation aligns with this focus, and his appointment comes at a pivotal time where we’re leveraging breakthroughs in technology to improve the shopping experience on ThredUp and redefine how people interact with secondhand apparel online.”

Paransky joins a board that includes Patricia Nakache (chair), Ian Friedman, Mandy Ginsberg, Tim Haley, Jack Lazar, Dan Nova, Coretha Rushing, and CEO James Reinhart.

ThredUp's board continues to revolutionise the resale industry and bring circularity to the forefront of fashion, adds Paransky.

This appointment follows the recent addition of Florin Filote as ThredUp's general manager of Europe, marking another step in the company's global expansion and innovation strategy.