Virgio, a fashion-tech startup, is set to unveil a new version of itself this week. The brand is evolving from fast fashion to circular fashion, promising to be still fashion forward with enhanced customer experiences, and a renewed commitment to circularity and innovation.
This exciting development marks a new chapter in the brand's journey, and Virgio's design team has been hard at work, meticulously crafting new collections that embody both sophistication and modernity, all made in natural fabrics to ensure they last longer, are good for the community, and can be recycled after their usage.
Commenting on the evolution, Co-founder Amar Nagaram stated, “While fast fashion is agile, trendy and caters to the growing needs of the young blood in India, it also promotes over production, over consumption. Fast fashion companies use harmful fabrics and exploit labour to cut corners on pricing and quality fuelling the market with what will be sent to landfills. It’s a global crisis and we all are witnessing it. That’s why we’ve made a conscious choice to move our entire efforts to build a circular fashion brand.”
Virgio's commitment to circular fashion is pro-planet and will usher in a new era in the fashion industry in India. The brand's move to circular fashion is a welcome development, and it is sure to inspire other fashion brands to follow suit.
