Facing a challenging apparel market, US-based activewear brand Vuori has secured an investment of $825 million, boosting the company’s valuation to $5.5 billion. Led by General Atlantic and Stripes, alongside other investors, this latest funding round signals a strong confidence in the brand’s future.

Structured as a secondary tender offer, the investment positions the key investors as strategic partners, aligning them closely with Vuori’s vision for future growth.

Joe Kudla, CEO and Founder. Vuori, says, the expertise of the new investors will help accelerate the company’s expansion while ensuring sustainable global scaling. The brand will continue to produce high-quality activewear that creates lasting connections with consumers, he affirms.

This investment follows Vuori’s previous $400 million funding in 2021, which had valued the company at $4 billion. The latest financial boost underscores the brand’s momentum in the competitive athleisure market, which is projected to grow at a CAGR of 7 per cent in the US through 2028.

The new funding will likely propel further innovation and expansion by Vuori in the global market.